Digital Marketing Spec Sheet
You Go Digital Digital Marketing Specification Sheet
Our goal is to help businesses by growing their online presence in a way that matters with performance driven digital media. Checkout our complete digital advertising spec sheet for everything you need to know to start off your next campaign right.
Google Search Expanded Text Ads (ETA)
Google is where people search for what to do, where to go, and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours.
Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.
Google Search Ads | Specifications
- Headline 1: 30 Character limit
- Headline 2: 30 Character limit
- Headline 3: 30 Character limit
- Description 1: 90 Character limit
- Description 2: 90 Character limit
- URL: www.google.com
Google Search Responsive Text Ads
Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads will automatically test different combinations and learn which combinations perform best.
By adapting your ad’s content to more closely match potential customers’ search terms, responsive search ads may improve your campaign’s performance.
Google Search Responsive Text Ads | Specifications
- Headline 1: 30 Character limit
- Headline 2: 30 Character limit
- Headline 3: 30 Character limit
- Headline 4: 30 Character limit
- Headline 5: 30 Character limit
- Headline 6: 30 Character limit
- Headline 7: 30 Character limit
- Headline 8: 30 Character limit
- Headline 9: 30 Character limit
- Headline 10: 30 Character limit
- Description 1: 90 Character limit
- Description 2: 90 Character limit
- Description 3: 90 Character limit
- Description 4: 90 Character limit
- URL: www.google.com
Social Media Platform Ads
Social media ads are one of the quickest and most effective ways to connect with your target audience. These ads provide plenty of profitable opportunities and are a great way to boost your digital marketing campaigns.
These small but mighty ads utilize all the data users share on social media to offer highly personalized and relevant content, which ultimately expands conversion opportunities and introduces your brand to more potential customers.
Facebook Ad Formats
Single Image or Video Ads. Pick a single image or video to showcase in your ad. It’s typically recommended to use an image of 1200×628 or 16:9 aspect ratios.
Carousel Ads. Carousel ads have higher-than-average engagement and click-through rates, and allow you to feature between two and ten square 1:1 slides (recommended min size 600×600, max size 1080×1080) of images and/or videos. Users can scroll through them.
Collection Ads. Feature numerous products in a single ad; when users click, they can see more of your product catalog and hopefully purchase.
Instagram Ad Formats
Image Ads. Pick a single image or video to showcase in your ad. It’s typically recommended to use an image of 1080×1080.
Carousel Ads. Carousel ads have higher-than-average engagement and click-through rates, and allow you to feature between two and ten square 1:1 slides of images and/or videos. Users can scroll through them.
Story Ads. Use stories to complement your brand’s feed presence!
LinkedIn Ad Formats
Single Image Ads. Run native ads in the LinkedIn Feed across desktop and mobile.
Video Ads. Captivate a professional audience with native video at every stage of the buyer’s journey.
Carousel Ads. Tell an interactive story that inspires professionals to take action.
Lead Gen Forms. Collect even more quality leads from your ads on LinkedIn with seamless pre-filled forms.A lead ad is made up of an ad unit (an image or video) and an Instant Form. The guidelines for lead ads are the same as regular image/video ads.
YouTube Ad Formats
With YouTube ads, reach potential customers and have them take action when they watch or search for videos on YouTube – and only pay when they show interest.
Companion Ads. Appears to the right of the feature video and above the video suggestion list. For larger players, this ad may appear below the player. This is a 300×60 static banner in JPG, PNG or GIF format with a 150KB max file size.
Overlay Ads. Semi-transparent overlay ads that appear on the lower 20% of the video. This is a 480×70 static banner in JPG, PNG or GIF format with a 150KB max file size.
Video Ads – Skippable Videos. Skippable ads allows viewers to skip ads after 5 seconds. These ads are inserted before, during or after the main video.
Video Ads – Non-Skippable Videos. Non-skippable video ads are video ads between 15 to 20 seconds long, that must be watched before the main video can be viewed. These ads are inserted before, during or after the main video.
Bumper Ads. Non-skippable video ads of up to 6 seconds that must be watched before the main video can be viewed.
Google Display Network Ads
The Google Display Network can help you reach people with targeted Display ads while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps.
Best Performing Banner Sizes
- Desktop Banners
- 250 x 250 – Square
- 728 x 90 – Leaderboard
- 300 x 250 – MPU
- 336 x 280 – Large rectangle
- 120 x 600 – Skyscraper
- 160 x 600 – Wide skyscraper
- 300 x 600 – Half-Page ad
- 970 x 90 – Large leaderboard
- Mobile Banners
- 300 x 50 – Mobile banner
- 320 x 50 – Mobile banner
- 320 x 100 – Large mobile banner
Technical Specifications
- GIF, JPG or PNG
- HTML5 allowed for AdWords standard display formats
- HTML5 Banner formats must support basic HTML5 to ensure full functionality across all modern browsers.
- Max file size: 150KB
- 30 seconds max animation time (all animation, including loops, must stop at 30 seconds)
