Display Advertising
What is Display Advertising?
Display advertising showcases’ your product and/or service offerings to potential customers, by serving custom-created, or Responsive Display Banner Ads to them.
Display ads can be targeted at specific groups of people across more than 2 million websites, videos & apps, allowing you to reach potential customers effortlessly.
Why Display Advertising?
It can assist your business by increasing brand awareness, sales, and leads, by targeting people who have shown interest in products similar to yours, or who have been to similar websites to yours in the past.
Display advertising can also be used to remarket to users who have interacted with your business in the past via your website or through email communication.
Remarketing essentially allows the banner ad to “follow” users online while they are searching, and browsing, the internet.
These banner ads can serve as a reminder to your target audience while they are in the process of making a purchasing decision.
How Does You Go Digital Approach Display Advertising?
Our approach is performance-driven and performance data guides our optimisation efforts.
Tracking is therefore a vital part of our campaign build & planning process.
All goals need to be finalised & tracking needs to be in place before we launch any campaigns.
We don’t just blindly follow “best practices”.
Campaigns are created with specific goals in mind and therefore each campaign has various ad groups that further narrow in on specific audiences, with specific creatives, ensuring that the most relevant people are reached with ads tailored to their interests & needs.
Depending on your goal, there are two different approaches:
Building Brand Awareness
By targeting people who have shown interest in your products and/or services by visiting similar websites to yours, or by engaging with content in line with your product and/or service offering.
Ways to target these people are:
- In-Market Audiences | Broad, predefined categories used for raising awareness.
- Affinity Audiences | People who show a strong interest in specific products or topics.
- Similar to Website Visitors | People similar to those who have interacted with your website in specific ways before.
- Similar to Custom Audiences | People similar to those who have completed leads and/or sales before, based on your own customer data.
Re-marketing
Educate & re-engage people while they are browsing online and ensure that your business remains top of mind while they are doing research and making purchasing decisions.
Ways to remarket to people online are to target the following audiences:
- Website Visitors | These audiences are based on user activity on your website and are built by placing the relevant ads-platform tracking code on your website.
- Custom Audiences | A list of previous and/or existing customers.
Why You Go Digital?
We believe in a combination of hands-on experience, and best practices, to drive quality traffic to your website.
Our aim is to achieve your business’ desired goals to allow for real business growth, not just more traffic to your website.
We focus on specific placement & bid optimisations to ensure that your business’ display ads appear on websites, in apps, & in videos, where the best performance is expected, while audiences are also leveraged to ensure the right people are being reached, ensuring that your budget is not wasted.
Should you be looking for ways to increase your business’ brand awareness, sales, and/or leads through the use of Display Advertising, get in touch, and we’ll schedule a time to discuss ways in which we can work together to reach your desired business goals.
Want More Information?
Get in touch with us today!