Paid Search Advertising
What is Paid Search Advertising?
Paid Search advertising is a form of advertising done via search engines such as Google, Bing, Yahoo, etc. Campaigns are run by bidding on search keywords, which describe your business’ products and/or services best.
By bidding on these Search keywords in the live auction, it is possible to serve a relevant paid search ad to a person who is looking for the products and/or services your business has to offer.
Once the person clicks on your business’ paid search ad – they are directed to a specific landing page dedicated to driving the desired goal, such as generating a quality lead, or an online sale, etc.
Why Paid Search Advertising?
People are generally driven to search online to get more information or to find a product and/or service they are looking for.
It is therefore important to have a competitive search presence to ensure that your brand is visible when anyone searches for you, or your products and/or services online.
Paid Search acts as a net catching all of the people already searching for, or those who are already interested in, either your business or your product and/or service offering.
These are the people with the highest intent, and the most cost-effective conversions will be generated by being present when these people do their online research.
Focusing, and capitalising on these people first, will create a solid foundation for expanding your digital advertising efforts successfully, based on your own performance, & audience data.
How Does You Go Digital Approach Paid Search Advertising?
Our approach is performance-driven and performance data guides our optimisation efforts.
Tracking is therefore a vital part of our campaign build & planning process.
All goals need to be finalised & tracking needs to be in place before we launch any campaigns.
We don’t just blindly follow “best practices”.
Campaigns, Ad Groups, & Keywords, are built in a way that allows for relevance, efficiencies, & quality conversions.
We make use of our own keyword strategy to drive down inter-account competition, and budget wastage, as well as allow for the sourcing of new keywords based on performance data.
We actively add and remove keywords in a way that allows for competitive bidding, though only on the search terms we believe have the best chance of delivering a conversion, ensuring your budget isn’t wasted.
Extensive negative keyword work is the main optimisation, followed by keyword expansion & clean-ups, and various data-driven bid adjustments.
Why You Go Digital?
We believe in a combination of hands-on experience, and best practices, to drive quality traffic to your website.
Our aim is to achieve your business’ desired goals to allow for real business growth, not just more traffic to your website.
We have our own keyword & bidding approach, which allows for a reduction in wasteful expenditure and allows for campaigns to be scaled efficiently while focusing on quality, over quantity.
Should you be looking for ways to increase your business’ sales and/or leads through the use of Search Advertising, get in touch, and we’ll schedule a time to discuss ways we can work together to reach your desired business goals.
Want More Information?
Get in touch with us today!